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About Town | Puratos "My Bakery" App Turns One

The Philippines is composed of 7,614 beautiful islands.  Home bakers across the country are multiplying, online baking business is rapidly growing and small bakeries are continuously evolving.  You can just imagine the nightmare of doing sales coverage and distribution in this archipelago.  It is a fact that most companies have limited number of dealers and salesmen that could effectively served these channels and this too is a dilemma of Puratos Philippines.  Everyday, we receive numerous inquiries about our products and services.  Handling concerns from hundreds of customers and potential clients is a real challenge.  Sometimes we still receive inquiries on social media until midnight.  Come to think of it,night time is the best time for home bakers to inquire since most of them are employed or have to take care of their families during the day.  We believe that the home bakers (Domestic Artisans) is an underserved market segment where a mobile app can be a perfect solution, and with his solution Puratos want nothing less but to provide great CEX (Customer Experience)!

Business from all corners of the world selling products and services have started migrating from the physical world of handing out leaflets and placing print advertisements to the mobile realm.  To answer the challenges we are facing, Puratos Philippines drive the market through the Puratos Mobile App.  According to a smartphone usage survey, Philippines is the third largest and fastest growing market for smartphones in Southeast Asia.  Seventy nine percent (79%) of the Filipinos have already checked their smartphones within 5 minutes of waking up.  We have 40 million active mobile social media users.  Puratos came up with the very first mobile application in Philippines' baking industry designed for domestic artisans such as home bakers, online baking sellers and small bakeries.

Last June 2017,  Puratos Philippines officially launched "My Bakery".  Dealers and domestic artisan customers were invited to witness this convenient solution to their long time tussle.

Just like any other social media mobile application, you can download the app and register for free on Playstore or Google Play.  What are the privileges you will experience when you download the app?  No more waiting game!  You will have full access on product information such as product description, packaging size, packaging apprearance, usage rates, recipes, prices and more.  You will enjoy watching informative videos, read helpful blogs, and discover new trends.  Best of all - you could order from the app!  You can also pay from there too.  Sounds fun, right?  My Bakery is a great tool for emergency orders because we offer the same day delivery through Puratos Express.  Orders placed from the app from 8:00am to 12:00 noon are considered same day delivery of course, with a corresponding fixed delivery charge.  To sustain the interest of the mobile app users, "My Bakery" was designed to have additional features like push notifications which appears on the touch screen from time to time and is being loaded with new recipes every month.  It has also a store location function that can guide the user to the nearest Puratos retail outlet in the area.  Have a peek of its benefits in this video; Puratos Philippines now has a total of 3,000 registrations and users who are now enjoying the benefits of the app since its launch.

My Bakery Mobile App Version 2
An even better "My Bakery" is up! Highlighting both flexible delivery and pick up options.  Promo codes will be its highlight, the more they order, more chances of discounts! "My Bakery" will have its online payment as well for those who will pick up their orders.  That's not all, the version 2 of the app will have its GPS-automated function wherein it will be able to detect your location and show the dealer near you.  It will definitely become a more user friendly version.

Puratos Philippines, World Leading in Innovation

Their goal is to be truly "handy baking buddy" for the domestic artisan segment.  Puratos believes that it will provide more value to our customers.  Puratos want to increase interaction to customers, improve service level and to be considered as reliable partner in innovation.

Having a Puratos "My Bakery" icon on Puratos' customers' smartphones ensures that their business is always on top of their minds.  At Puratos, Customer Satisfaction is part of their DNA.  The more insterested and happy people are with this platform, the more they reap competitive advantage.

In the Philippines' baking industry setting, Puratos want to be the "company of firsts": first to introduce bread improver in the country, first to have a roving baking demo truck or "MOVE N' BAKE", Puratos Philippines Mobile Innovation Center (discover here:, and first to have a Mobile App, where customers can explore and order in just a few taps.  "My Bakery" is the Filipino Bakers' new handy baking buddy to make their baking lives easier, faster and better.

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