About Town | Mobile Legends: Bang Bang Fuses With Philippine Basketball
For over a year now, Mobile Legends: Bang Bang (MLBB), a multiplayer online battle arena mobile game by Moonton, became one of the most popular apps with a great number of passionate Filipino players. MLBB has been successful in entrenching itself with Pinoy players and has been gaining ground in the region especially Philippines, Malaysia and Indonesia.
As Filipinos show their love for games and sports that are action packed, strategic, tactical, it a no brainer that MLBB has garnered attention and built a solid fan base here following a strong love of pinoys for basketball.
For this year 2018, MLBB’s entrance into the Philippine basketball scene was marked by exciting collaborations with leading Filipino basketball players, basketball-themed skins, limited-edition jersey, and a slew of offline activities. “As a globally-focused game, MLBB has always placed a strong focus on local popular culture and aims to connect with players at a deeper level. Basketball being a popular sport within the Philippines, and among MLBB players, entering the basketball scene was a natural decision for us,”
shared Cherry Xia, MLBB’s Vice President.
“Moreover, basketball and MLBB e-sports share a lot of similarities, both of which emphasize the spirit of competition and teamwork. Players of all skill levels can experience the thrill of competition and teamwork.”
Japeth Aguilar, a PBA favorite and Ginebra’s all-star forward, is the new endorser of MLBB and personally signed
20 limited edition MLBB jerseys received by lucky MLBB players.
“I’m very happy to be working with MLBB,” said Aguilar, “As an MLBB player myself, I find a lot of commonalities
and shared values between MLBB and basketball most specially when it comes to forming a bond, and getting better together in the game as a team. Both games are exciting team sports and I’m quite sure Filipino fans feel the same passion towards the unique experience MLBB and basketball brings.”
During the opening of the 2018 PBA Commissioner’s Cup Finals two weeks ago, MLBB continued to strengthen its presence in the national basketball scene with an unexpected “player” making a special appearance at the PBA courts.
Surprising viewers tuned in during the PBA live streams was none other than MLBB’s epic hero, Balmond, donning a basketball jersey and delivering slam dunks.
Ginebra’s Scottie Thomson and other PBA players welcomed Balmond’s entry, and took their excitement to social media by sharing photos and live streams witnessing Balmond at the PBA finals.
No one expected a Mobile Legends hero would make an appearance at the PBA, not even the MLBB players invited to watch. For the Mobile Legends Professional League
(MPL) finals, Mobile Legends also invited TNT stars from PBA’s strongest teams as guests to unveil Balmond’s Savage Pointguard skin.
Last July 11, MLBB released official trailers to announce Balmond’s skin, which was shared by players of the PBA, UAAP, and NCAA.
Many basketball stars, such as Junemar Fajardo and Kiefer Ravena, shared their own videos expressing their excitement towards the new skin, generating a lot of buzz around MLBB’s Philippine campaign.
Indeed, the collaboration between basketball and MLBB has brought great surprise and joy to many players and fans of both games. Watch the Balmond basketball skin video at
Stay tuned for what’s next for MLBB and Basketball by visiting Mobile Legends: Bang Bang’s official Facebook page at www.facebook.com/MobileLegendsOnlinePH/.
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