Dining | Filipinos Lined Up as Jollibee Invades Europe Finally Via Milan Italy
Located
in Piazza Diaz 7, Milan, the Jollibee branch is just a
stone's
throw from Duomo, Milan Cathedral.
Long lines of Filipinos eagerly await the opening of Jollibee Milan, the Filipino fast-food brand’s first store in Europe.
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In
the early hours of its opening day, customers—families, young people, members
of the Filipino community, and even locals—were already seen lining up in front
of the Jollibee store just to have a taste of its world-famous Chickenjoy.
Among
those who patiently waited for Jollibee’s doors to open was Tommy Flores Jr.
who believed that the experience was all worth it. “Naghintay kami
ng four hours sa labas pero sulit,” he shared in his
Facebook post, while the Aquilon,
Flores, and Mendoza families unanimously exclaimed, “Kahit mahaba ang pila, sobrang sulit ‘yung pagpunta namin! It
tastes just like the Chickenjoy sa Pinas!”
The
queue of eager and ecstatic customers outside of the outlet was so long that it
poured out of the restaurant, and into the crowd on the street outside.
"Getting
a foothold in Milan is a fundamental step for Jollibee, as well as a launch pad
for the expansion of the brand to the rest of Europe,” said Jollibee Foods
Corporation Chief Executive Officer Ernesto Tanmantiong.
"This
newest venture sets off our journey that will lead to opening more stores
around the continent - an ambitious goal, which we will achieve by consistently
offering a unique dining experience with our delicious food and warm service
that brings joy to all,” added Tanmantiong.
The
opening of the Jollibee branch in Milan followed the signing of a joint venture
between Jollibee Foods Corporation and Singapore Blackbird Holdings to export
the fastfood chain to Europe.
Jollibee Milan’s first customers cozy up to its homey feel while some indulge in its world-famous Chickenjoy.
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"We
want to bring Filipinos 'a taste of home', and at the same time share with
Italians – who are famous for their gastronomic heritage – both the unique
culinary experience that our crispy Chickenjoy offers and a series of common
values: taste, conviviality, love of tradition and the joy of being together,”
Tanmantiong said.
Jollibee is excited to welcome locals to its first-ever branch in Europe and have them try its langhap-sarap meals, including the Jolly Spaghetti.
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Jollibee
believes that delicious food knows no barriers, race, language or culture. With
around 3,800 stores globally, of which more than 1,200 are Jollibee brand
stores, and now with the successful opening of our first-ever store in Europe –
the brand looks forward to delight more and more customers by bringing
Jollibee’s unique brand of joy to wherever they may be across the globe.
At
its first European store, Jollibee's menu offers the crispylicious and
juicylicious Chickenjoy that is crispy on the outside and tender and juicy on
the inside, langhap-sarap Yumburger,
and special items such as Chicken Tenders and Chicken Burgers that cater to
both Filipino and Italian tastes.
Jollibee Milan’s first customer, Rodessa Tibay, waited for hours to taste the goodness of the Filipino fastfood chain’s langhap sarap meals.
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