About Town | Loreal BrandStorm - Pushing the Boundaries of Beauty
L’Oréal
Brandstorm 2018 National Champions, Team C^3 from University of the Philippines
Diliman, goes to Paris to represent the Philippines in the Worldwide Finals.
Their winning idea called “Reign” centered around an innovation that allows a
more personalized in-salon and aftercare experience.
True to its commitment of championing a culture that
values training individuals to be globally competitive and empowering talents
to shape the future of beauty, L’Oréal once again hosts
Brandstorm – its signature global innovation competition for students. This year, in partnership with L’Oréal
Professional Products, students from
all over the Philippines were presented with the challenge of innovating the
customer experience for the professional salon of the future.
Started in 1992 and present in 60
countries, Brandstorm is one of the largest student competitions in the world,
and has been an innovation-incubator for some of the most promising talents in
the industry. Locally, L’Oréal Philippines has mounted the annual business
competition since 2009.
For
2018, Brandstormers were tasked to to re-imagine and re-invent the professional
salon experience of the future by creating breakthrough
innovations that combines the application of the most modern
technologies to attract and engage millennials as
well as increase hairdressers’ loyalty.
In its 10th year in the Philippines,
Brandstorm 2018 surpassed last year’s 1,500 sign-ups for its first nationwide
run and mounts the second biggest Brandstorm in the world; this year’s competition
boasts of more than 3,570 players from over 30 universities from all over the
country.
“Since going nationwide in 2017, we are very happy to
see growth in the number students joining the competition and are looking
forward to sustain this in the coming years. L’Oréal’s goal has always been to
encourage and hone such diversity of talent and reach as many students as
possible,” shares Jake Bustos, L’Oréal Philippines Talent Acquisition Manager
From more than 1,100 teams, only 24 moved forward to
the semi-finals last March 1. The top 8 teams were then subsequently selected
to battle it out in the National Finals held in Marco Polo Hotel in Ortigas
last April 12.
Out of the 8 National finalists, Team C^3 from UP
Diliman successfully took home the championship with a ticket to Paris to
represent the country in the L’Oréal international Finals as they compete with
other students all over the world.
When asked about the whole experience, the team shares, “L’Oréal
Brandstorm pushed the limits of innovation by encouraging us to think outside
the box. It was a never-ending process of researching and revising our case,
until we were completely satisfied with it. With winning this year's
competition, we are excited to fulfill our dream to represent the country in
the L’Oréal Brandstorm Worldwide Finals in Paris, France.”
Following suit are Team Bellus from University of the
Philippines Visayas (1st runner up) and Team Tala from De La Salle
University-Manila (2nd runner up). Both teams win cash prizes and
products for their mentors.
The
final list of the L’Oréal 2018 National Finalists were as follows:
- Team
C^3 from University of the Philippines – Diliman (National Champions)
·
Team Bellus from University
of the Philippines – Visayas (1st Runner up)
·
Team Tala from De La Salle
University – Manila (2nd Runner up)
·
Team L’Ocked In from De La
Salle University - Manila
·
Team LoREALTalk from Ateneo
de Manila University
·
Team RegSteffiJe from
University of the Philippines – Diliman
·
Team Totally L’Oréal from University of the
Philippines – Diliman
·
Team TS1 from University of
the Philippines – Diliman
“L’Oréal Brandstorm has
always stood as an innovation-incubator for some of the most promising talents
in the industry. It is always inspiring to
see what students come up with with their fresh perspectives and forward-looking
insights,” shares Tina Ampil,
L’Oréal Philippines General Manager for Human Resources.
L’Oréal
Brandstorm 2018 1st Runner up, Team Bellus from University of the Philippines Visayas
pitched a modern hair salon innovation that utilizes facial recognition and
hair detection systems supported by digital activation
From left to right: Tina Ampil, L’Oréal Philippines General
Manager for Human Resources; Professor Tessa Albana of University of the
Philippines Visayas; Team Bellus: Rizza Abaygar, Abigail Vivien and Mary Kei;
and Thibault de Saint Victor, L’Oréal Philippines Country Manager
L’Oréal
Brandstorm 2018 2nd Runner up, Team Tala from De La Salle
University Manila, proposed a fully digitized and interactive salon journey that
can be experienced from the palm of your hands.
From left to
right: Tina Ampil, L’Oréal Philippines General Manager for Human Resources;
Team Tala: Dominique Jalandoni, Ellysha Felizarta, and Roberto Cabrera; and
Thibault de Saint Victor, L’Oréal Philippines Country Manager
