About Town | Coca Cola Culminates Women's Month by Showing Captain Marvel

"Coca Cola believes that if more women will be given the opportunity to earn decent income, then more women will be able to  uplift the quality of life of their families.  The ripple effect of helping women achieve economic empowerment will contribute to a viable solution towards breaking poverty cycles, creating sustainable families, communities, and businesses." - Carl Elwin Everhart, President and General Manager Coca Cola Philippines

Coca Cola has embarked on a 5by20 programs aimed for women.  Their goal is to empower 5 Million women by the year 2020 worldwide.  For the Philippines setting, they want to help out 200,000 women and since they started 2011, they have already helped out a total of 154,000.  

To celebrate this achievement, and to culminate the celebration of Women's month, they sponsored a block screening of Captain Marvel.  The movie is Marvel's first woman superhero film, portrayed by Brie Larson.

Woman has since come a long way in cinema and finally it has arrived with a bang.  With most reboots now features women in its lead, or if supporting, now has longer screen time with important roles at that.  What a great way to celebrate the this to showcase what Coca Cola has impacted on the Filipino women of today.  Through their STAR (Sari-sari Training and Access to Resources) program, in partnership with the government and civil society organizations, they educate women overcome the barriers they face in business offering them a chance to be successful.  The program in itself provides the women with access to business skills and life skills trainings, access to business resources and assets; and access to peer mentoring support.  The STAR Program aims to increase the economic value of women sari-sari owners and operators.