About Town | L'Oreal Celebrates its Graduates for 2019
In celebration of another successful year of Beauty
For a Better Life, L’Oréal Philippines hosted a graduation ceremony event
at the Renaissance Convention Center in Marikina City and announced the opening
of three new training centers which marks a significant milestone for the
program in the Philippines since it commenced last April 2017. L’Oréal’s Beauty
For a Better Life is deployed in 30 countries with a mission to empower
women in vulnerable social or economic situations by placing the heart and art
of beauty at the forefront of the program by honing women’s skills in the field
of hairdressing and providing them job and business opportunities to sustain
their livelihood after completion of the program.
In
the second year of the program, a total of 69 individuals from Batches 4 to 6
of Barangay Jesus Dela Peña in Marikina completed the program
after undergoing daily hands-on classroom training sessions for three months
where they were under the tutelage of L’Oréal trainers. Succeeding the training
sessions is the mandatory one-week salon internship with L’Oréal’s partner
salons to expose them to actual hairdressing roles and potentially expand their
career options. Since the inauguration of the program in the country in 2017,
130 of the beneficiaries’ lives have been changed for the better, receiving
career training and jobs or even their own businesses in the beauty sector.
“This day celebrates the accomplishments of all
the women graduating today who have come so far. Beauty For a Better Life is
about contributing to feeling and living better, and beyond today’s festivities
we look forward to seeing how their lives – and those of their families – will
change. Today we see graduates who have a renewed sense of self-confidence,
dignity and motivation. Beauty For a Better Life is a step towards new
opportunities and a testament to the power of education to provide a better
future. We believe in the power of
beauty to change lives, and with Beauty For a Better Life we are able to expand
the definition of beauty as a driver for social progress,” shared Carmel
Valencia, L’Oréal Philippines Corporate Communications Manager.
Among the 69 aspiring hairdressers with great
passion and determination to improve their livelihood and their families is Joan
Mararac, Valedictorian of Bach 6 Class of 2019, who shared during her speech, “Lumaki ako sa Bicol City, at kakalipat lang
naming ng Marikina para makatulong na guminhawa ang buhay ng pamilya ko. Noong
narinig ko ang tungkol sa BFBL, naisip ko na baka hindi ito makatulong kasi
hindi ako pamilyar sa hairdressing. Pero hiigit pa sa lahat ng natutunan ko, nagkaron ako ng bagong pamilya sa
BFBL. Ang nawala ko sa sarili ko pati ang kumpayansa, lahat naibalik ng BFBL.
Nakita ko kung paano pa pwede mangarap ulit, na meron pa kaming pagasa na
umunlad. Wag natin isipin na goodbye na ito, ito pa lang ang simula. Simula pa
lang ito ng tagumpay natin. Sana wag natin makalimutan na kahit ano mang
problema ang dumating sa atin, may nakalaang solusyon para dito basta wag lang
mawalan ng tiwala sa sarili.”
As
L’Oréal Philippines looks to changing and improving the livelihood of even more
Filipinos, Ms. Valencia shared that L’Oréal Philippines will continue to be a
committed partner in working with communities to share beauty with all, and officially
announced the opening of three new barangay centers in Barangay Bayong Nayon 1
in Antipolo, Barangay Western Bicutan in Taguig, and Barangay Sto. Rosario
Kanluran in Pateros as part of aspiring to reach L’Oréal’s mission of training
and supporting a total of 1,000 graduates with a thousand better futures by
2022 in the Philippines.
“The opening of the three new centers solidifies our
commitment to share beauty with all. Not only is beauty our business, but it is
also our commitment in empowering and arming women with the skills to a better
future. We want more Filipinos to have
access to the right kind of livelihood support with the skills that use their
interpersonal and creative abilities. At L’Oréal, we believe education serves
as a bridge for a more inclusive society. Through beauty, we aim to lift lives
in our own small way and teach a profession that can give joy to ourselves,
families, and others,” shared Ms. Valencia.
To know more about L’Oréal
Foundation’s Beauty for a Better Life,
visit https://fondationloreal.com/categories/beauty-for-a-better-life/lang/en
About L'Oreal Foundation's "Beauty For a Better Life"
The work of the L’Oreal
Foundation is based on the conviction that beauty can help those who are
vulnerable or who are struggling through difficult experiences to feel better
and live better. This is why the L’Oreal Foundation has chosen to support those
to whom life has dealt a rough hand, by helping them rediscover their fighting
spirit and self-esteem through the provision of beauty therapists who have been
specially trained to work in medical and social settings. In 2017, they
supported more than 15,000 people in this way
Beauty For a Better Life
also encompasses an international program of free, high-quality training for
careers in beauty, for people who find themselves in difficulty. The program
has already been established in more than thirty countries, enabling 4,000 people
a year to benefit from its training opportunities and reintegrate themselves
into society..
About L’Oreal
L'Oréal has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complimentary brands, L'Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,885 people, are at the core of L’Oreal’s strategy, working to meet beauty aspirations all over the world. L’Oreal’s sustainability commitment for 2020 “Sharing Beauty With All” sets out ambitious sustainable development objectives across the Group’s value chain. For more information:
http://mediaroom.loreal.com/en/