About Town | McDonald's Philippines bags Another Award at the Franchise Excellence Awards 2019

McDonald’s Philippines’ marketing programs won the most prestigious Best Franchise Marketing Award at the recently held Franchise Excellence Awards (FEA) 2019.

Winning the award for the second time in a row, McDonald’s Philippines achieved another notable milestone by being inducted into FEA’s distinguished Hall of Fame.

Two of McDonald’s Owner Operators also received high distinctions, placing the spotlight on their franchise operations, growth and expansion. Caroline Andrande earned the prestigious titles of National Franchisee of the Year as well as the Regional Franchisee of the Year for Visayas—her second consecutive time to win. Jun Marasigan was also awarded as the Regional Franchisee of the Year for Mindanao.

 

The Franchise Excellence Awards is a platform organized by the Philippine Franchise Association (PFA) that recognizes the Philippines’ top-performing franchising companies that uphold the best in the field of business franchising.

The Best Franchise Marketing Award comes after McDonald’s received multiple marketing awards, including a total of five Golds, four Silver, and three Bronze metals during the 2019 Asia-Pacific Tambuli Awards and the 2019 PANAta Awards. Amongst McDonald’s campaigns that were recognized for their excellence included “Hope for Marawi,” “Frymoji,” “Doodelivery,” “#WalangPasok Deals,” and “ShaGab Loves McDo.”