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Register for Pru Life UK’s PRURide PH 2023 and get a chance to win an all-expense-paid trip for four to London!

Pru Life UK announces exciting news for customers! Existing and eligible customers can join PRURide Philippines 2023 raffle for a chance to win an all-expense-paid trip to London for themselves and three family members.

Existing customers with select in-force Pru Life UK products who register for PRURide Philippines 2023 Gran Fondo categories will earn double raffle tickets and be included in the promo. For more information, visit

This year’s PRURide Philippines is bigger and better! The event is part of Prudential’s 175th-anniversary celebration, including its 100 years in Asia.

"We are thrilled to bring back PRURide Philippines after three years, especially when families and communities need to come together to celebrate life and embrace a healthy lifestyle. This year's event is more than just a cycling festival but an opportunity for people to bond with their loved ones while engaging in physical activities. We hope PRURide can inspire more Filipinos to prioritize their health and wellness," says Allan Tumbaga, Executive Vice President and Chief Customer and Marketing Officer of Pru Life UK.

Last April 30 and May 7, Pru Life UK held its Virtual PRURide pre-qualifying rounds in SM Seaside Cebu and SM City Clark respectively. The Virtual PRURide is a digital competition where professional and amateur cyclists experienced the fun and excitement of biking without having to go on the road for free.

The top six finalists with the fastest cycling time in Clark and Cebu will move to the Virtual PRURide Grand Finals, taking place on May 21 and May 28. The winners will bring home Php 3,000, Php 5,000, and Php 10,000 for the 3rd, 2nd, and 1st placers respectively.

PRURide Philippines is open to everyone! Casual and seasoned bikers can join the Gran Fondo, a timed ride ranging from 30 to 100 kilometers. Gran Fondo 30 is best for beginners, while the 100 mimics the route taken by experienced cyclists. The Gran Fondo 60 is perfect for those looking for a moderate challenge.

Families can also join PRURide Philippines’ fun and friendly rides. The Family Fun Ride is a 5-kilometer cycling route for groups, while the Kids Cup is perfect for young children.

Kim Atienza, Gretchen Ho, and Zoren Legaspi will join the Gran Fondo as PRURide Philippines advocates. Clark registration closes on May 17 and Cebu registration ends on May 24, so register now at!