Dining | Pugad Cafe - Enchanted Kingdom *
Following the successful launch of Enchanted Kingdom’s flying theater
AGILA: The EKsperience in December 2016, a new facet of the “Agila” attraction opened last August 20, the PUGAD
CAFÉ, an outdoor coffee shop with a sense of purpose.
Located just outside the Agila building, this brand new concoction blends perfectly well with Pugad, Agila’s very own merchandise store. The new hangout is in keeping with EK’s Retail-tainment concept, which essentially entices guests to spend more time in the Agila building and get more from the attraction.
Enchanted Kingdom’s Merchandise Division Head Cheri Consunji believes that it’s a means to complete the Agila experience by way of a new “Eat-tainment” offering. “Adding entertainment and experiences to the retail mix at Pugad Store will drive Agila park guests feeling like they had the full Agila experience. We are building a brand experience, that of Pinoy Pride, that’s enriching enough in its own right, but also amplifies that experience even after leaving the park.” Consunji explains.
Everything about the Pugad Café is interesting. Its outdoor location is open and airy, and
much of what’s there to see are products of Upcycling, a practice of creatively
reusing seemingly useless, often discarded materials to give them new life and
purpose. Ms. Consunji explains, “Everything old is new again and this is Enchanted
Kingdom’s way of giving back to the environment. Pugad Café is furnished using upcycled
materials from the building of Agila, and scraps from the EK Fun Kart
attraction. Cable spools were turned into tables, tires were used as café
chairs, and wood crates (which served as shipping containers for the Agila
Theater equipment) were utilized to create the coffee shop counter.” She adds, “We are turning the entire
experience into a conscious consumer’s dream, from the Agila attraction to the
Pugad Store & Café.”
More than upcycling the design elements, sourcing the food items offered
at the Café also follow EK’s clear advocacy for the Agila attraction. These are:
BUYING LOCAL
EK supports the livelihood of the country’s farmers
by choosing homegrown products, and in turn providing farm-fresh and healthy
food alternatives for Agila guests to try out.
GOING GREEN
EK implements green practices through its
architecture and upcycling methods, as evident in the Agila building and the
Pugad Café.
SUPPORTING A CAUSE
Small and medium-size entrepreneurs who produce
world-class edible and handcrafted products have a home in EK. The Pugad Café features an array of weekly or
seasonal specials to give guests plenty of reasons to come back and have a
memorable “light” dining experience with every visit.
Enjoy
world-class, all Philippine-made products like freshly brewed Arabica coffee
and Kapeng Barako, healthy fruit juices, Bayani Brew tea drinks, fruit tarts,
banana bread, cheese rolls, cookie and bread sticks. There will also be featured products each
month, like the queso de bola ensaymada and the artisanal bibingka and puto
bumbong in December.
Pugad
Café will be the newest destination of the Agila compound, as it “aims to
provide a relaxing, socially relevant and ecologically friendly experience
during the Agila Park visit.” Ms. Cheri Consunji sums it up with
these words. “In the end, we want our
guests to associate good sensations, feelings and memories they have of the
experience with Enchanted Kingdom, Agila, Pugad Store and its merchandise.”
*press release
**photos and words by EK
*press release
**photos and words by EK