About Town | Holcim Philippines Launches a New Product
Leading building solutions provider Holcim Philippines, Inc. has launched a new easy-to-use and multipurpose mortar product that can help contractors and masons improve the quality of walls, floors, and tile installation in their building projects.
Called Holcim Multifix, the product is a combination of sand and cement enhanced with polymer for better performance that can be used just by adding water. Holcim Multifix is produced in the company’s drymix plant removing the need for masons to combine materials on site thus ensuring uniform quality and right proportions for the application of the mortar. Being factory produced significantly reduces wastage of building materials such as sand thus making the product friendlier to the environment.
Holcim Senior Vice President for Marketing and Innovation Ram Maganti said the new product helps address common challenges of builders in producing mortars such as high-quality raw materials and varying skill levels of workers. Poor quality of mortars is one of the main reasons that impact the quality of walls. Aside from being an excellent wall plaster, Holcim Multifix can also be used for screeding, a finishing layer of concrete slabs for levelling floors. It can also be used for tile laying.
“We developed Holcim Multifix in line with our company’s commitment to continuously produce innovative building solutions that do not just bring value to our customers but are also sustainable for the environment. Holcim Multifix helps make it easier for our partner builders to produce good quality walls. It is factory-mixed using Holcim cement and quality sand for superior performance. It is modified with polymer for outstanding adhesion compared to on-site mixed mortars as well as better crack resistance. Since we are not screening sand, there will be lesser material wastage. And last but not the least, Holcim Multifix is the only all-in-one drymix product in the Philippines. These are the Five Star Advantage of Holcim Multifix,” he said.
“Holcim Multifix’s Five-Star Advantage means more business for contractors as it helps improve building quality and lessens reworks that can eat up time for additional projects. The simplicity of Holcim Multifix, meanwhile, provides homeowners convenience and value for money,” Maganti added.
The product will be initially available as 25-kilogram bags in select locations in Luzon by December and introduced in Mindanao in the first quarter of 2021. Holcim Multifix is the latest in the company’s line of drymix products which includes Holcim Skim Coat and Holcim Tile Adhesive.
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Holcim Philippines, Inc. (Philippine Stock Exchange: HLCM) is one of the leading building solution companies in the country. The Company has a deep portfolio of innovative solutions fostered by a full range of products from structuring to finishing applications that can help local builders execute with high performance and efficiency a wide range of projects from massive infrastructure to simple home repairs.
With cement manufacturing facilities in La Union, Bulacan, Batangas, Misamis Oriental and Davao, as well as aggregates and dry mix business and technical support facilities for building solutions, Holcim Philippines is a reliable partner of builders in the country.
Holcim Philippines is also committed to the highest standards of sustainable operations and manufacturing excellence with its plants certified under ISO 14001:2004 (Environmental Management System), ISO 9001:2008 (Quality Management System) and OHSAS 18001:2007 (Occupational Health and Safety Management System).
Holcim Philippines is a member of the LafargeHolcim Group, the world leader in the building materials industry present in 80 countries with over 75,000 employees.
