About Town | Philippine Marketing Association Presents "The Greatest Marketing Man"
Conference
Rationale
This
year’s Marketing Conference revolves around elevating the practice of marketing
to a higher level. For the longest time, the marketing environment is being
disrupted with changing customer needs given the new digital landscape. New
buzzwords and keywords are being floated around: Programmatic advertising, Gen
Z, branding 3.0, new media, GDPR, ecommerce, among many others. However, while
these new terms are invading the marketing profession and we are left
scrambling to understand them and find how they can fit into our business mix,
what is being forgotten is the fundamentals of marketing itself.
The
conference borrows from the popularity of the Hollywood movie The Greatest
Showman, aptly themed “The Greatest Marketing Man”. One hundred speakers internationally
and locally have gathered together to share their marketing success framework,
their learning and failures, and how they eventually brought their passion,
values and beliefs to solve a consumer need and make the world a better place,
while being in business in the process. Beyond a learning event, this will also
be a perfect opportunity to network with industry leaders, as participants are
expected to get up close and personal with the speakers during the breakout
sessions.
Conference
Objective:
Participants
are expected to learn from speakers with global perspectives and local success
and failure stories that brought about better marketing decision making. They
are also expected to go deep dive into specialized marketing fields of interest
and learn from experts. It will be a perfect opportunity to network with
various stakeholder groups in the marketing ecosystem. Finally, participants
are expected to feel refreshed and motivated to do their job after the
conference, as the musical execution in nature will ensure that each
participant will be highly engaged and involved in the entire conference.
Conference
Format
Morning
Sessions will be plenary sessions where we get top caliber regional speakers
talking about their experience. The non-executive chairman of Air Asia X Dato
Tan Sri Radifah Aziz will share her experience in marketing a low cost airline.
Filipino mix martial artist champion Brandon Vera will share his journey from
being an injured army man to become an MMA champion, and how he is now one of
the marketing faces of One Fighting Championship. Flying in from the US just
for this conference, Salesforce marketing director Andrew Antal will share how
marketing needs to talk to customers on a one-on-one level, and how the right
use of CRM tools and social media to engage consumers on a personal level.
George Yang on the other side, will provide how he started McDonalds in the
Philippines, and how he grew a global brand in the local setting.
Afternoon
sessions will be breakout sessions, featuring eight tracks for participants to
choose from: Branding, CRM and Loyalty, Digital, Creative and Design, Media,
Data and Research Sales and Distribution, and Entrepreneurship. This allows
participants to choose their given field of marketing interest and
specialization, and also gives them an opportunity to interact with the
experts.
Philippine
Marketing Association (PMA) invites all marketing professionals, media and
advertisings practitioners, Entrepreneurs and everyone who wants to experience
the 1st Musical Conference in the country to attend “The Greatest
Marketing Man”, the National Marketing Conference of Philippine Marketing
Conference on August 9 and 10 at Sofitel Tent, Manila.
To
register to “The Greatest Marketing Man” the 49th National Marketing
Conference of Philippine Marketing Conference, you may contact PMA Secretariat
at nationalmarketingconference@philippinemarketing.net.ph /
0935-9100873 / 6387700 / 6345722
For
Media and PR related concerns, you may contact Migs De La Rosa of Mplify at migs.mplify@gmail.com or
0977-3597602 / 0998-8876063
